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A flat-lay of natural skincare ingredients including amber oil bottles, a dropper, plant extracts, and a wooden bowl of brown sugar crystals, surrounded by green botanical leaves on a white surface.

What Does "Clean" Actually Mean? (And How to Tell If a Brand Means It)

A flat-lay of natural skincare ingredients including amber oil bottles, a dropper, plant extracts, and a wooden bowl of brown sugar crystals, surrounded by green botanical leaves on a white surface.
brand promise

What Does "Clean" Actually Mean? (And How to Tell If a Brand Means It)

"Clean beauty" is one of the most used — and most misused — terms in skincare. There is no legal definition, no regulator enforcing it, and any brand can use it freely. Here is what it should mean,...

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