Articles

What Does "Clean" Actually Mean? (And How to Tell If a Brand Means It)

"Clean beauty" is one of the most used — and most misused — terms in skincare. There is no legal definition, no regulator enforcing it, and any brand can use it freely. Here is what it should mean,...

The Best Gift for Dad Is One He'd Never Buy Himself

Six in ten UK men don't look after their skin — not because they don't care, but because no one ever made it feel relevant to them. This Father's Day, here's why a jar of Elysian Luxe might be the ...

The Quiet Ingredient in Every Jar: Why Avocado Oil Deserves Your Attention

Avocado oil is the ingredient most people walk past on the label. But its deep-penetrating oleic acid, broad vitamin profile, and barrier-supporting properties make it one of the hardest-working in...

Every Member of the Family. Why Skincare Should Never Be Just for Some of You.

Skincare has long been marketed at certain members of the family while others go without. On International Day of Families, we make the case for why every person in your household — from babies to ...

Your Skin Feels Stress Too. Here's What That Means — and What You Can Do About It

Stress doesn't just affect how you feel — it affects how your skin behaves. Ahead of Mental Health Awareness Week, we explore the science behind the skin-stress connection and what small, practical...

The Moisturiser Mistake Almost Every Family Makes (And How to Fix It)

Most families moisturise at the wrong time — and it significantly reduces how well the product works. Here is the simple science behind damp-skin application, and how to get far more from the moist...

One in Five Children Has Eczema. Here's What Every UK Family Should Know About Skincare

One in five children in the UK has eczema — but understanding why some skin struggles begins with the barrier itself. Here is what every family should know about skin barrier science and the ingred...

The Golden Secret: Unveiling Shea Butter's Ancient Wisdom for Modern Skin

Shea butter has been trusted across West Africa for centuries — and the science now backs what generations have always known. We explore the heritage, the research, and the real-world family proof ...

Behind the Label: What Clean Beauty Should Filter Out

Not all 'clean beauty' claims mean the same thing. We cut through the confusion — explaining the ingredients Lunask will never use, why they matter for your family's health, and what genuine clean ...